Florencia Frumento

Content Strategist

I designed content strategies and digital experiences for Tiendanube and Tiendanube Evolución. I worked across acquisition journeys, landing pages, in-app experiences, SEO, and CRO with a focus on clarity, business goals, and UX.

I specialized in SEO, combining strategy, production, and content optimization for traffic and conversion. I also worked on landing page creation, copywriting, A/B testing, and audiovisual projects, including the relaunch of the YouTube channel.

Key takeaway: a systemic view of content and how business, product, UX, and communication work together to drive growth.

Technical project manager

I coordinated projects in the Cooperation and Innovation area related to education and culture. I organized in-person and virtual events, managed budgets, and developed results reports for different stakeholders.

Key takeaway: I learned how to manage complex projects, coordinate across teams, and communicate clearly in institutional environments.

Community Manager

I led the orchestra's content and social media strategy through copywriting, graphic piece design, and content scheduling and publishing.

My goals were to build community, amplify reach, and strengthen the project's positioning across multiple platforms.

Key takeaway: I learned how to connect narrative, audience, and brand to create active and engaged communities.