NubeCommerce
Annual ecommerce report built from internal data, brand survey results, and market sources.
View landing pageCase study · Lead generation
Downloadable resources
How I designed content for reports, ebooks, playbooks, and download landing pages that connect research, SEO/GEO, and lead generation.
20+ assets
here we highlight NubeCommerce, Home and Decor, and High-Impact Strategies.
SEO & GEO
structure oriented around search, intent, and topical positioning.
GTM
traffic driven from blog posts, performance channels, and nurturing forms.
Situation
Content needed to attract and convert
At Tiendanube, downloadable resources work as lead magnets: valuable materials for ecommerce brands and teams that also helped capture qualified contacts to nurture later.
Within that system, NubeCommerce played a central role because it is the annual ecommerce report and is supported by a strong launch and amplification strategy across all company channels, as well as events with press, agencies, specialists, and brands.
Each resource had to solve for two levels: being useful and actionable as expert content, and being presented through a download experience that was clear, convincing, and easy to complete.
Task
Build the full resource experience
My work ranged from the initial research to publishing the landing page. That included understanding the topic, writing the downloadable asset or report, writing and shaping the content of the download page, and preparing the flow closure in a thank you page.
I also supported the GTM strategy with related blog posts, traffic routing, and copy guidance for performance assets.
Action
Deep research, narrative, and conversion
The work combined research, writing, and product judgment. I used AI tools to speed up benchmarks, organize information, and explore directions, but the narrative, hierarchy, and tone were defined by the audience and our business goal.
- I researched ecommerce topics to build expertise before writing.
- I structured reports, ebooks, playbooks, checklists, and spreadsheets with a focus on real usefulness.
- I wrote landing pages with a value proposition, benefits, form, and clear closing.
- I configured pages in HubSpot to register leads and enable later nurturing.
- I applied SEO and GEO best practices to improve indexing and visibility.
Home and decor
An ebook on sector tactics and brands, connected to a download landing page and a high-traffic blog post.
Ecommerce strategies
A playbook focused on high-impact decisions for brands looking to optimize operations and growth.
View landing pageResult
A reusable system for lead generation
The result was a complete acquisition experience: downloadable content, landing page, thank you page, form, and distribution touchpoints. Each piece helped turn interested traffic into actionable contacts for the team.
