More about me and GiraFlor
A few notes on words, details, and how I found my way into UX.
"Let us say that the world is a figure, it has to be read. By read let us understand generated."
Julio Cortázar, Hopscotch
Reading the world
When I first read Cortázar, I discovered that a tiny decision could completely transform a story. A change in voice, a period, or an unexpected sentence could make you reinterpret everything you had just read. That curiosity about how texts are built led me to study Literature.
Over time, I realized that same fascination also had a place in technology and digital products. People read screens, forms, error messages, and entire flows: that is where I found UX.
I care about understanding what a user needs in a specific moment: the excitement of launching an online store, the nerves of making a transfer, or the wish to solve something in just a few clicks and move on with the day. I also pay attention to mismatches such as an unmet expectation, unnecessary friction, or a message that does not fit what someone is going through. Then I try to improve it.
Designing is also choosing
Sunflowers inspired several visual decisions in this portfolio: the color palette, the gradients, some stylistic elements, and even its name, GiraFlor — a wordplay combining "girasol" (sunflower in Spanish) and my name, Flor.
And why sunflowers? I have always been drawn to the way they orient themselves toward the light. Today I am also choosing a direction: moving closer to the challenges that excite me, the products I want to work on, and the spaces where I can create the most value.
Today I want to keep growing as a Content Designer and UX Writer, putting into practice the mix of language, observation, and product thinking that makes UX so exciting to me.
The full picture
Outside work, there is a hobby that represents me quite well: doing jigsaw puzzles.
They share a curious common ground with UX. You start with a set of disconnected pieces. You observe, group patterns, form hypotheses, and little by little the full picture appears. They also force you to look closely and discover details that would go unnoticed from afar.
That is why I find the same thread running through many of the things I enjoy: how we interpret what we see, what patterns appear when we look closely, and the small decisions that change an experience. At the core, it is about how we read the world.
I invite you to explore my projects and, if you think we could work together, I would love to talk.
Florencia Frumento, #GiraFlor